| NEW NeoPlasma panel
 Fast switching phosphor and a new emission process
The use of a new fast switching phosphor has significantly reduced the afterglow time. The emission time and process have also been improved to minimize mutual interference of the frames for the left- and right-eye images to greatly reduce crosstalk. The resulting 3D images are incredibly clear. 600 Hz Sub-field drive
Panasonic’s 600Hz Sub-Field Drive technology optimizes the input signal at the sub-field level to achieve a remarkable increase in motion-image rendering performance. The addition of Panasonic’s new phosphor and redesigned panel structure further improve clarity in moving images. 30% Improvement in luminous efficiency raises contrast and saves energy
Revamping the materials, panel structure and drive system has improved luminous efficiency by approximately 20% compared to our 2010 plasma models. A newly developed filter has also imp VIERA Connect™*1
The rapid progress achieved by cloud computing is now transforming our lives on a global scale. What kind of innovative user experiences and conveniences are suited to this new generation? The answer to this question lies in a host of new services and content based on next-generation AV products and the creation of a totally new platform to integrate them. This is the new world of VIERA Connect. Panasonic’s new IPTV service gives you access to social networking, sports, news, movies*2, games, music and more.  3D Image VIEWER™*1
It’s easy to view 3D photos and movies you shot yourself on the big VIERA screen. After shooting with your 3D-compatible camera or camcorder, simply insert the SD card into a 3D-compatible VIERA TV. The viewing is incredible, with images so realistic it feels as though you’re right back in the moment. You’ll find that life’s special moments are even more memorable when you preserve them in 3D.  DLNA / Wi-Fi ready
Connect a DLNA-compatible VIERA and DLNA-compatible AV equipment to your home network, and you can watch movies, listen to music, and view photos from any room in the house. VIERA’s Wi-Fi capability gives you even more layout flexibility.  EASY IPTV™*1
Simply press the VIERA Tools button on the remote control to directly access a variety of Internet services. Enjoy online music and movies*2 with ease.  VIERA Link™
VIERA Link simplifies the operation of a variety of AV devices, so you can operate them all using only the VIERA remote control. Setup is easy – simply connect the devices to each other via HDMI cables.  VIERA Image VIEWER™
Equipped with an SD card slot, VIERA makes it easy to view full-HD photos and motion images that you shot yourself. Simply insert the SD memory card into the slot, and you’re ready to view your photos and full-HD videos on the big screen. You can make your slide shows even more impressive by adding background music and attractive frames. With VIERA’s big screen and superb image quality, family and friends will love sharing your memories.  USB Connection
Equipped with a USB terminal, VIERA makes it easy to connect your stored photos and videos on the big full-HD screen. Likewise, you can listen to stored music through VIERA’s outstanding sound system. You can also connect a USB Keyboard, a Wireless LAN Adapter and a Wireless Skype Panasonic communication (TY-CC10) Camera for a more convenient way to access VIERA Connect.  roved the contrast level in brightly lit places by approximately 30%. Glare from ambient lighting has been suppressed, and internal reflections on the front glass panel have been reduced. This has resulted in a high level of contrast, superb black reproduction and reduced energy consumption. Panasonic ECO vision
Panasonic aims to become the “No. 1 Green Innovation Company” in the electronics industry by keeping the environment at the core of all business activities.  Experience a superior environmental performance
The pursuit of higher image quality and concern for the environment go hand-in-hand at Panasonic. Both are key themes that guide our quest for innovation in research and production. In VIERA televisions, we have enhanced picture quality by improving luminous efficiency, and we have reduced power consumption with a brighter backlight. These are just two examples of our many efforts to create products that deliver superior performance while minimizing impact to the environment. Environment friendly - Mercury and lead free plasma panel
Panasonic is committed to making our products friendlier to the environment. In line with this commitment, all VIERA plasma display panels are free of both lead and mercury. This reduces impact on the environment years down the road when the TV is recycled or retired from use.  Panasonic ECO vision  Reduced CO2 emissions
Shorter production lead times, improved equipment efficiency and new energy management efforts, including the recycling of waste heat generated by equipment, decrease CO2 emissions by 33%*. Water recycling
Wastewater from the production and air conditioning systems in the plant is collected and reused. Together with the reduced water consumption achieved by improved production efficiency, the plant uses 35%* less water. Comfortable viewing – Gentle on the eyes
In a plasma TV, each pixel illuminates and its brightness is adjusted individually for every scene. For this reason the images are not overly bright.  Years of beautiful images - Long panel life (up to 100,000 hours)
One important way consumers can protect the environment is by choosing high-quality products and taking care of them so they last for a long time. A high-quality VIERA HDTV can help. Thanks to a newly designed phosphor and panel, our plasma panels last for up to 100,000 hours before the brightness decreases by half. That’s more than 30 years of viewing 8 hours a day.  Reduced power consumption – Energy saving mode
When the VIERA power is turned off, the power consumption of connected devices* is minimized.  Auto energy saving – Unselected device energy save
When the VIERA power is turned off, the power consumption of connected devices* is minimized. When a connected device is not in use, it automatically switches to stand-by mode to save energy.  
 Clarity
 600Hz Sub-field drive
600Hz technology lets you view superb Full-HD motion and still images with 1080 lines of resolution. For even greater clarity with motion images, Panasonic uses its own unique image-analysis technology. This technology analyzes the motion in each scene and optimizes the image data to provide crisp, clear images even when the action picks up.   Full-time 1080 lines moving picture resolution
Select VIERA plasma TVs have 1,080 lines of moving-picture resolution. Fast Switching Phosphor and a new motion compensating technology have made it possible to render faster-moving images with greater sharpness. This far surpasses the APDC moving picture resolution measurement standard of 5 seconds by providing a moving-picture resolution of 1,080 lines at the 1.5-second level. You can see the inherently clear motion of VIERA TVs in both 2D and 3D images.
Colour
6,144 steps of gradation
The equivalent of a full 6,144 steps of gradation assures smooth, rich image expression. This superb gradation performance means that even the delicate shades of colours in a sunrise are accurately conveyed.  Deep colour
VIERA faithfully reproduces all the colours inherent in today’s most advanced image sources, such as Blu-ray Discs and DVDs. Use an HDMI cable to connect VIERA to the playback device, and you’ll enjoy the kind of rich, vibrant colours that make viewing such a pleasurable experience.  Wide colour viewing angle
No matter where you sit in the room, you see breathtaking images with spectacular colours. Plasma HDTVs are self-illuminating, so images look beautiful from any angle. Black areas do not fade, and colours look virtually the same from every point in the room.  x.v. Colour
VIERA models with x.v.Colour compatibility reproduce all of the vibrant colour in images recorded by wide x.v.Colour gamut compatible camcorders. These rich, vivid images are a feast for the eyes. 
Cinematic experience
ISFccc — Imaging Science Foundation Certified Calibration Configuration*
An ISF-certified installer can calibrate your VIERA, so that image reproduction is customized to actual viewing conditions in your home and your personal preferences. The calibration process provides the settings that bring out the full expressive potential within the image signals. Settings for contrast, tint, sharpness and colour are optimized to meet your home’s lighting conditions for both daytime and nighttime viewing.  | 
